In this week’s class we
had guest speakers, Lucie Bohmova from the University of Economics in Prague
came to speak about the topic of Social Media for Business.
Lucie spoke about how
social media is being used as an important marking tool for brands and products.
The 4 C's that go into the making of a successful social media campaign for a
product; Creation, Creativity, Community and Connection were noted in the talk.
Through the use of social
media as a marking tool, customers become familiar with your product/service and
thus begin to form a relationship. This trust will allow customers to purchase
or use your company as a result. The lecture gave a great insight into the use
of social media in a competitive aspect.
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